Cookie Policy

Cookies are small files stored on your device. Here's exactly what we use, why, and how to control it. You can change your choices anytime via "Cookie settings" in the footer.

Essential (always on)

The basics that make the site work: remembering your cookie choices, security, and load-balancing by our host (Cloudflare). These don't track you and can't be switched off. We also use cookieless, privacy-friendly measurement to count visits — it stores nothing on your device and identifies no one.

Video playback (Cloudflare). Our introduction video is delivered by Cloudflare. Only when you press play, Cloudflare may set strictly necessary cookies to deliver the video and protect it from abuse. Nothing is set before you press play, and these are not used for advertising or analytics — so they are not part of your cookie choices.

Analytics (optional — off until you say yes)

Google Analytics 4. Helps us understand which pages and tools people find useful so we can improve them. Sets Google cookies (e.g. _ga) that give your browser a random ID. We've configured it so nothing runs unless you opt in.

Marketing (optional — off until you say yes)

Meta (Facebook/Instagram) Pixel. Helps us measure whether our ads work and show ads to people more likely to find us useful. Sets Meta cookies (e.g. _fbp).

Meta Conversions API. If you've opted into marketing, when you take a key action (like joining) our server tells Meta about that event directly, including a scrambled (hashed) version of your email — this keeps ad measurement working even when browsers block cookies. If you haven't opted in, this doesn't happen.

The table

Managing cookies

Use Cookie settings in our footer, or clear/block cookies in your browser settings. Blocking essential cookies may break bits of the site; everything else is entirely your call and the site works fine without it.